How to Lower Your Cost Per Engagement
Improve ROI by lowering cost per engagement across your digital marketing efforts.
Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
Latest items
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Key Marketing Metrics Every Business Should Measure
Maximize your marketing success by measuring the right metrics. See which key performance indicators drive the best results.
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Understanding Customer Experience Analytics
Does your customer journey have hidden roadblocks? Discover how customer experience analytics can help you identify and eliminate common friction points.
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What Is Activation Rate? Definition & How to Improve It
Understand activation rate and its impact on user engagement. Find out how to track and optimize it for better conversions and results.
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Data‑Driven Marketing: How To Get Started
Data-driven marketing can help you find customers who are most likely to buy. It’s not as hard as it sounds! Learn how to collect data and target your audience.
